Redefining Possibilities in CubeSat Technology
Our journey with Aerospace Capital, a venture close to our hearts, began with a longstanding professional relationship with Valeria, the co-founder of the company. Our collaboration dates back to her role as a Marketing Specialist at GK Launch Services. Two years ago, we took on the challenge of enhancing Aerospace Capital's brand positioning through personal branding and later embarked on an extensive Social Media and Marketing Campaign in 2022.
Point A: The Challenge -
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Aerospace Capital, a successful developer and manufacturer of separation systems for CubeSats, sought to increase recognition in various regions and expanding visibility in a diverse range of 24 countries in total, including UAE, India, China, Brazil, Argentina, Mexico.
Comprehensive Campaign Strategy:
Developed a targeted social media campaign strategy with a particular emphasis on platforms like Vkontakt and Telegram.
Visual Storytelling:
Conducted a photo and video shoots behind the doors of White Rooms, to capture the essence of Aerospace Capital, creating content that resonated with the company's identity.
Content Strategy:
Formulated a content strategy and plan for 1.5 months, encompassing media promotion, graphic design, and content creation.
Pre-launch Communications:
Engaged in effective communication with key stakeholders during the pre-launch campaign to generate anticipation and interest.
Multilingual Approach:
Executed a multilingual campaign, crafting content in both Russian and English to cater to diverse audiences.
Apparel Creation:
Designed a line of Aerospace Capital-themed apparel, leveraging the company's branding as a unique promotional tool and creating a physical embodiment of its identity.
APPAREL EXAMPLES
SOCIAL MEDIA CONTENT
Point B: Results -
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The campaign surpassed expectations, achieving significant milestones in a short span.
Social Media Following:
Successfully built a following from scratch on Telegram in two languages, Russian and English, growing from 0 to a total of 500 followers within 1.5 months.
Cross-Platform Growth:
Achieved a 15% increase in followers across other social media platforms, including Twitter and Vkontakt.
Market Expansion:
The success of the campaign marked the beginning of Aerospace Capital's expansion into targeted markets.
Operational Achievements:
The company's launches saw remarkable progress - from 9 cubesats in Spring 2021 to 16 nano satellites in Summer 2022 and a significant leap to 29 cubesats launched in Summer 2023. Notably, a substantial portion of the customers during the launch of Summer 2023, hailed from the new targeted markets that we’ve expanded to.
Next Plans
Continued Coverage: Ongoing coverage of Aerospace Capital through SpaceXenia's Astropreneur project, including interviews with key figures and strategic partners.
Launch Events: Invited to cover Aerospace Capital's 2024 launch in Vostochniy launchpad as media partners, contributing to the continued success and promotion of the company on a global scale.
Our collaboration with Aerospace Capital exemplifies the power of strategic social media and marketing campaigns in propelling a company's global expansion and operational achievements.
Launch Events: Invited to cover Aerospace Capital's 2024 launch in Vostochniy launchpad as media partners, contributing to the continued success and promotion of the company on a global scale.
Our collaboration with Aerospace Capital exemplifies the power of strategic social media and marketing campaigns in propelling a company's global expansion and operational achievements.
We help Space Leaders become voices of THE Generation
Image credit: ROSCOSMOS
Aerospace Capital emerges as a trailblazer in the realm of CubeSat technology, revolutionizing space exploration with innovative separation systems. Founded by visionary leaders, including co-founder Valeria Barashkova, our journey began with a shared commitment to push the boundaries of what's possible in the cosmos.